Our Editorial Team

Our editorial mission

We serve our readers with objective, well-researched, simple explanations of complex subjects related to all things insurance. We believe everyone deserves to get the best deal on insurance that’s available to them, and we create content to help you make informed decisions about your insurance coverages.

Our editorial principles

We will create with integrity.

Integrity is intrinsic to every word we publish. To create our content, our team of skilled editors, writers, insurance agents, and insurance executives rely on meticulous research, and verified, reputable sources such as expert interviews, government authorities, and insurance company representatives.

We will write independently.

Our content is based on factual research and analyses of available data. Although Insurify does receive commissions from the insurance companies we partner with, our team of content writers and editors receive no direct compensation from our business partners or advertisers.

We will speak with empathy.

We understand that buying insurance can be confusing, intimidating and frustrating – and we also believe it doesn’t have to be. We aim to provide information that can help destress the insurance-buying process.

We will inform with simplicity.

Insurance is full of jargon and complicated terms. Whenever possible, we will replace jargon with simple, straightforward words that everyone can understand. When it’s necessary to use insurance terminology, we’ll explain what it means – thoroughly and concisely.

Our editorial leadership

Evelyn Pimplaskar, director of content, has 30-plus years of experience in content creation, editorial content, and personal finance.

Evelyn Pimplaskar

Editor-in-Chief, Director of Content

Evelyn Pimplaskar is Insurify’s director of content. With 30-plus years in content creation – including 10 years specializing in personal finance – Evelyn’s done everything from covering volatile local elections as a beat reporter to building fintech content libraries from the ground up.Prior to joining Insurify, she was editor-in-chief at Credible, where she launched and developed the lending marketplace’s media partnership’s content initiative, and managed the restructuring of the editorial team to enhance content production efficiency. Formerly, as Credit Karma’s tax editor, Evelyn built a library of more than 300 educational articles on federal and state taxes, achieving triple-digit year-over-year growth in e-files from organic search.Her early career included work as a content marketer, vice president and managing officer of a boutique public relations agency, chief copy editor for 14 weekly Forbes publications, reporting for large and mid-sized daily newspapers, and freelancing for the Associated Press.Evelyn is passionate about creating personal finance content that distills complex topics into relatable, easy-to-understand stories. She believes great content helps empower readers with the information they need to make important personal finance decisions.

Our editorial mission

Our editorial principles

Our editorial leadership

Insurify editors

Insurify insurance agents

Insurify contributors

Insurify’s advisory panel

Our data scientists

Our editorial process

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