The challenge

Romanian traditional Christmas diets are very heavy, with a lot of meat and processed food. Sales of canned and frozen vegetables have a dramatic drop in December.

The Solution

We reached out to Elena Pagu, a 90 year awarded runner and invited her to be the "healthy eating spokesperson" for Bonduelle. 

We created YouTube and Facebook content with her, telling her story: she took on running at 57 years old and at 90 years old she's still winning medals because of her healthy lifestyle.

^Results

YouTube: +135.000 views 

Facebook: Total reach +655.000 (video views + three promoted posts)