Smarter Insurance Shopping Built by People & Powered by Technology.

About SmartFinancial

SmartFinancial is a leading insurance marketplace serving the needs of insurance customers across all 50 states.

SmartFinancial’s CEO began his career as an insurance agent over 20 years ago. He and our tech-savvy COO founded SmartFinancial in 2012. With a long history in insurance and technology, our leaders have wed the two industries to create a smart way to serve consumers, businesses and insurance agents across the U.S.

We are a technology company on a mission to simplify the insurance-buying experience with a transparent insurance-technology platform that matches shoppers with the right insurance carrier products. We use our technology, our licensed agents and our insurance expertise to make the entire process simpler and more efficient for our users.

Our Mission

“ We are building a more efficient insurance marketplace, where consumers have the most satisfying experience finding superior insurance coverage at a great value. ”